[Get] John Sonmez – How to Market Yourself as a Software Developer

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Find out how to Market Your self as a Software program Developer is a methodical methodology to develop your credibility, goodwill and authority …

By always aiming to supply enormous value previous to you request for something in return.

Once you do that usually, you may uncover that you just’re not having a tough time to chase after possibilities.

As a substitute, you are drawing in the very best possibilities to come back to YOU.

And as your occupation grows YOU develop, ending up being a a lot better and extra happy software program utility designer.

This course contains my entire system for:

  • Touchdown the duty you’ve got always desired– resolving robust points, urgent your self to ascertain your technical skills, and coping with people who share your enthusiasm for the craft of software program utility development
  • Incomes a increase of 20%, 50% or maybe as a lot as 300% over the approaching months and years
  • Creating your individual “safeguard” of occupation possibilities so that you by no means ever want to stress about the place your subsequent revenue will originate from– this holds true safety
  • Constructing a reliable feeder system for Four- and 5-figure freelancing and consulting work
  • Making a platform for releasing your individual profitable firm as a enterprise proprietor, both by providing your understanding or by growing a software program
  • Having fun with extra success in your day by day work
  • Mastering your craft and persevering with to boost your skills and effectivity
  • Constructing relationships that can lead to profitable firm possibilities down the roadway
  • Incomes extra regard out of your group and supervisor and a voice in making important selections
  • Growing the self-confidence to defend yourself– and even go away a toxic job


Here is How It All Works …

The course exists in 6 modules, every construction on the ideas within the earlier modules, brick by brick, until you’ve got assembled your brand-new career-enhancing platform.

In every module, I am going to personally stroll you thru a handful of important ideas.

I am going to reveal you the helpful, detailed actions to take that can quickly begin to develop your credibility and authority in your chosen particular niche– and start making the regard your understanding and achievements are worthy of.


Here is merely a peek of what you may discover:




This module lays the construction for no matter else within the course.

To start, we will bulldoze away a complete stack of lies which have really roadblocked your success in your occupation up beforehand.

Lies about what it suggests to be an knowledgeable. Lies about your skills and your actual value. Lies about what enterprise really require and need within the designers they make use of.

The way of thinking shift you may make right here is significant. With out it, any advertising and marketing methods you try will probably backfire and go away you feeling lower than skilled and low-cost.

I am going to reveal you the necessary construction blocks in your brand-new “authority-building” technique.

You will see how all of the items mesh at each a “tactical” stage (the “what” and “why”) together with a “tactical” stage (the “how”).


On this no fluff, 13- chapter PDF you may discover:.

  • The damaging repercussions of making an attempt to “pull out” of selling your self. Choosing this course suggests surrendering your future to the companies you’re employed for
  • The key necessities that recruiters make the most of to move judgment on you (all of them do that, ESPECIALLY those who swear they don’t)
  • Why the standard data about advertising and marketing is fully in reverse– and the way reversing the damaged “advertising and marketing system” is the important to growing your credibility as an knowledgeable
  • Find out how to make it possible for your excellent firms hold operating into you throughout they flip, until you find yourself being the “obvious specialist” that everyone depends on
  • Do you have to market your self underneath your individual identify, or develop a standalone enterprise? The benefits and downsides of each, plus the “Goldilocks Technique” that merely is perhaps the perfect of each worlds


And a LOT extra.This basis module has really been offered elsewhere for a advisable value of $29



Now that you just comprehend what advertising and marketing IS (and easily as considerably, what it ISN’T), you are all set to begin growing your individual advertising and marketing technique.

And all of it begins with growing your model.On this Eight-chapter “refresher course,” I am going to stroll you step by motion by way of the process of building your model name– which is the picture you forecast within the software program utility neighborhood.

You will lastly get clear about the place your occupation is headed, and how one can attain your targets whereas remaining actual to your core identification.


I am going to likewise reveal you:.

  • How “Informal Friday” can torpedo your occupation, and tips on how to perceive what you will need to use in any job circumstance
  • Why growing a model identify is NOT about “no steak and all sizzle,” and the way you as a designer MUST develop a model identify based mostly upon data, compound and skill
  • How Apple developed itself as a superior model identify, and how one can comply with in Steve Jobs’ steps to vanish resistance the subsequent time you are negotiating your revenue or pay bump
  • The “Plumber Precept” that ensures they name YOU initially the subsequent time a terrific job opens
  • A refined branding danger that makes you appear as if an newbie to your associates and buddies (and leaves you seeming like a phony), plus the strategy to stay real and knowledgeable in your advertising and marketing
  • Find out how to harness your “weak factors” and play off your particular person defects and failings to attract in fascinating and brand-new possibilities
  • The real issue most designers by no means ever attain their attainable, and how one can be an outlier whose success is all nonetheless ensured


The Eight chapters on this module interval 106 minutes of HD-quality video. All movies are DRM downloadable and complimentary in.mp4 format for playback on the gadget of your choosing.

This module contains as a lot meaty materials as programs I’ve value $147, nonetheless I’ve chosen to incorporate it right here as a part of the low bundle value.



A weblog web site is the sledgehammer you may make the most of to make that impression in case your model identify is the harm you put together to depart on the planet.

Your weblog web site is your “residence,” a digital avatar that reveals the software program utility development neighborhood what you characterize.

Growing an efficient weblog web site resembles a Jedi growing their lightsaber. It is a ceremony that marks your passage into maturity as a developer.

Your friends sit up and take notification of what it’s a must to state when you’ve gotten a well-kept weblog web site. And attainable firms and clients perceive that you’re a extreme specialist of your craft.

On this 154- minute, 7-chapter video sequence, you may monitor my shoulder as I reveal you tips on how to “develop your lightsaber.” You will see behind the scenes of how I function at Easy Programmer, consisting of the instruments and workflow I’ve utilized to develop a weblog web site that will get greater than 1.5 million web page views a yr.


You will likewise discover:.

  • Why following the lead of widespread weblog writers like Seth Godin would possibly set you roughly have your ideas censored, and what you’ll be able to to do safe your ideas and your voice
  • The three typical “blockers” that eradicate most software program utility development weblog sites– and the actions you’ll be able to require to ensure yours doesn’t find yourself being a casualty
  • An important lesson you’ll be able to achieve from the highest 20 websites on the planet to get your weblog web site up quickly. (Many designers flip their nostril up at this, simply to find that preserving their web site finally ends up being an enormous concern …)
  • The only important motion to take along with your weblog web site even BEFORE you buy a website or draft that originally “hey there world” submit. Keep away from this and also you would possibly wind up starting over from scratch. Get it proper, and growing your web site finally ends up being a lot, a lot a lot simpler
  • Why the standard strategy of using a weblog web site as a location to “park” code samples and bits out of your latest jobs doesn’t minimize it, and the 5 method ins which your weblog web site can transfer you ahead in your occupation
  • By the point we’re achieved, you may have a weblog web site you may be glad to disclose to your associates and friends.


This module would possibly rapidly value as a lot as $147by itself, nonetheless it is include within the low bundle value.



You have specified your model identify, and you have constructed your “residence.”.

The subsequent job is recording the eye of your fellow designers– and the group leads and dealing with supervisors at enterprise chances are you’ll want to work for.

Quite a few designers leap on to this motion with out getting ready that we coated within the very first Three modules. As an consequence they find yourself operating in circles– and select that “advertising and marketing your self doesn’t work.”.

You’ll not have that situation, because of the corporate construction you developed in modules 1-Three. Now you are in a terrific place, the place each little bit of legwork goes an extended methodology, and every small win relocations you much more down your chosen course.

This module is a whirlwind journey by way of all the varied instruments you’ll be able to launch to start to develop your credibility and viewers. And there have really by no means ever been a variety of strategies to get your message in entrance of the perfect people.

On this 9-chapter, full shade PDF I am going to reveal you greater than 2 tons methods for getting people to remain up, take notification, and even start to intention to you as a dependable voice in your subject.

My suggestion: Choose 2-Three approaches that play to your pure strengths and pursuits and focus on these.

With a variety of alternate options to pick out from, you DON’T must do something that is too far outdoor your comfort zone. By doing this you’ll be able to “get your identify on the market” with out feeling inauthentic, aggressive or counterfeit.


On this module, I am going to reveal you:.

  • A way to “waterfall” wins into bigger wins, activating a virtuous cycle the place your successes quickly substance
  • 2 sources for visitors that may ship out a flood of brand-new readers to your weblog web site. (Warning: this will deliver your web site to its knees)
  • Find out how to make the most of multi-channel make the most of to drastically enhance the impact of your on-line authority-building efforts
  • The # 1 most important disappointment of novice weblog writers, and three strategies to zip previous the “misplaced within the wilderness” stage that attracts the life out of a variety of brand-new weblog websites
  • Find out how to use “fast audiences” and get your identify in entrance of outstanding designers who aren’t but studying your weblog web site


This guide is NOT available on the market anyplace else.



Social community merely would be the single best methodology to “get your identify on the market”– it is so essential I’ve devoted an entire module to it.

To make social networks be just right for you (and never versus you) wants a powerful method. This module begins with a check out what social networks can and (merely as essential) CAN’T do to help you develop an viewers and advance your occupation.

We’ll see how every social “channel” can match into your complete technique.


You will likewise discover out:.

  • A typical social networks mistake that reduces your standing, robs you of the regard you’ve got made, and even set off your followers to really feel ashamed for you (the “kiss of dying” in your occupation)
  • What branding “puzzle items” you MUST have in location previous to you start capturing off tweets
  • The “thermostat idea” for turning informal associates into trustworthy followers
  • Three steadily uncared for strategies to develop your social networks following
  • Find out how to make the most of social networks to “be throughout” with out showing like an obnoxious self-promoter


This 9-chapter module exists in a downloadable 58- web page, full-color PDF.





Ever uncover a job that appeared very best, ship out in your resume, and after that … Crickets?

Extra designers lose on attainable job possibilities as a result of resume errors than for some other issue.

Whether or not you are getting a job your self or reacting to an invitation from a enterprise that is excited to rent you, there’s lots hinging in your resume.

In module 6, I am going to reveal you tips on how to keep away from the resume errors that may torpedo your risk to land your dream job.


This quick-reading 14- web page PDF will point out:.

  • The # 1 resume defect that will get your resume despatched out on to the “spherical file” (aka the rubbish), by no means ever to be seen as soon as once more. Forestall this and you will immediately do away with half your rivals for a offered place
  • A resume prep protip that can preserve you time– whereas likewise guaranteeing you may be taken critically as a prospect. (Even in case you take completely nothing else removed from this entire course, following this one guideline is perhaps value numerous dollars in case you put it into motion)
  • The duty hunter mistake quite a few designers make when speeding for work. What seems “efficient” to you’ll be able to actually make your utility stink of desperation, triggering an in any other case firm to state “Thanks, nonetheless I am going to move”
  • How utilizing a way from Agile strategy to your job hunt can get you MORE interviews and offers with far LESS time and effort
  • A way to maneuver the main focus off your “skinny” work expertise and impress working with supervisors along with your skills, understanding and work ideas (notably essential for brand-new graduates and mid-career “job switchers” aiming to burglarize reveals)




However I needed to refill your “device set” with much more career-building instruments, so this is what I developed:


This course resembles a set of Lego bricks. You possibly can mix and match them a number of strategies to develop the long run YOU need.

That is why I selected to sit down 1-on-1 with 11 software program utility designers to find how they’ve really used these ideas in their very own professions.

The builders you may fulfill in these interviews run the vary from “celeb designers” like Robert “Uncle Bob” Martin and Jeff Atwood to workaday builders who’ve extra only in the near past discovered the ability of growing a model identify.


In these discussions you may discover out:.

  • How Uncle Bob invested 25 years as an odd designer previous to stumbling into his model identify, and the way he “mistakenly” found himself composing a guide (plus some knowledgeable recommendations on the publishing market)
  • The good occupation relocation that Microsoft MVP and PluralSight writer Dan Wahlin made that improved his reliability and started his enhance to prominence
  • How JavaScript and Node.js grasp Derick Bailey’s weblog web site made him the regard of amongst his reveals idols
  • An efficient methodology to break writer’s block and by no means ever lacked running a blog ideas from Stack Overflow creator Jeff Atwood
  • How ASP.NET designer Josh Earl constructed an viewers round a full-screen editor that made him greater than $50,000in facet earnings
  • Mozilla designer evangelist Christian Heilman’s # 1 suggestion for what to put in your weblog web site that can make you stand aside to attainable firms
  • How widespread convention speaker John Papa went from unidentified to sought-after, loading out areas at important development conferences
  • How Google engineer Jon Skeet ended up being the “Chuck Norris of Programming” by aiding different designers repair their most troublesome points
  • The methods that.NET designer Miguel Castro utilized to develop a high-paying firm as a software program utility specialist
  • A “gross” hack that SQL DBA Pinal Dave utilized to develop his weblog web site from 180 guests in month 1 to 1.Eight million customers over 7 years
  • How internet designer and PluralSight writer Rob Conery rode an open supply job to prominence– and a candy job at Microsoft


These video interviews cowl greater than Four hours. And every of those 11 designers worth their time at a MINIMUM of $150per hour. (A number of of them prices at $250an hour or extra.).

That means this assortment is rapidly value $600based mostly upon sheer “time on the clock.” (However the insights you may receive deserve rather more that that.).



This 2-page PDF affords you one-click entry to the 30 career-building instruments and sources mentioned within the course (plus a particular low cost fee to have your resume polished by an knowledgeable CV writer).



This record strolls by way of all the actions within the Find out how to Market Your self as a Software program Developer system on one web page.

You possibly can print it off and hold it beside your display– it is your roadmap from unidentified designer starting at contemporary begin to appreciated specialist, standing side-by-side with the main designers you admire from afar.


Once you need to revitalize your reminiscence with out scrobbling by way of the movies, these uncut information are very best to maintain handy as a quick referral.

I ‘d extraordinarily advise printing these PDFs out and maintaining them with you when you benefit from the movies. You possibly can spotlight backside strains and make notes within the margins.

The transcription alone would often set you again $260, nonetheless you get each information as a part of this bundle at no further expense.



Your particular person community is your # 1 occupation property– and an insurance coverage protection versus bumpy rides.

This poster-sized infographic affords you 20 recommendations to develop a major community that can bulletproof and enhance your occupation.

You will discover … The BEST time to incorporate people to your community … A way to request for a favor with out seeming like a mooch … Find out how to make extra buddies in 2 months than many individuals make in 2 years … And extra!

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